What We Do
GrayHouse helps campaigns make smarter strategic decisions by turning data into actionable insights.
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Precision Polling: We meet voters where they are to capture voices others miss. Our multi-mode approach reaches low-engagement and hard-to-survey populations to deliver the complete picture of the electorate.
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Experimental Message Testing: Our experimental design is robust and quantifies exactly what messages persuade and by how much. We use rigorous testing methods to measure message effectiveness with precision, not guesswork.
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Analytics: Comprehensive data science solutions that turn numbers into strategy. From predictive modeling to advanced analytics, we help you make smarter decisions about targeting, resource allocation, and tactical execution.
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Strategic Consulting: Deep expertise that goes beyond the data. We leverage our full experience in politics and public affairs to help you navigate complex challenges and turn insights into winning strategy.
Team
Landon Wall, Founder
Landon Wall is the founder of GrayHouse and a leading political strategist who POLITICO describes as having "become the go-to pollster for the Senate Republican Conference." He has built data and analytics operations for dozens of campaigns nationwide, from competitive local races to high-profile national contests, establishing himself as a trusted advisor to Republican leadership and major organizations.
Wall developed one of the most accurate polling methodologies of the 2024 cycle, a multi-mode approach that blends live calls, SMS-to-web, online panels, and advanced weighting techniques to capture hard-to-reach and low-engagement voters. His methodology proved to be among the few that accurately projected key election outcomes, earning widespread media recognition and new investment.
Beyond polling, Wall specializes in experimental message testing, predictive modeling, and voter targeting, ensuring campaigns maximize their resources with evidence-based strategy. His work goes beyond the data: he provides campaigns, organizations, and public affairs teams with strategic counsel to navigate complex political landscapes and turn insight into winning strategy.
Austin Derbak, Lead Research Analyst
Austin Derbak is the Lead Research Analyst at GrayHouse, where he directs survey research and analysis for campaigns, organizations, and public affairs clients. He brings more than five years of experience across political polling, campaign operations, and strategic communications.
Derbak joined GrayHouse from Fabrizio, Lee & Associates, where he produced research analysis for national campaigns and major corporate clients, building a foundation in the full survey research process, from questionnaire design and sampling to weighting and crosstab analysis.
His experience extends beyond the data. Derbak has worked on local and federal campaigns in Missouri, producing candidate and issue research and analyzing county election data to direct canvassing programs. He also served in the White House Office of Presidential Correspondence.
A St. Louis area native, Derbak holds a B.S. in Political Science and International Relations from Truman State University and is based in the Washington, DC area.
Landon Wall, Founder
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Multi-Mode Polling
We blend live calls, SMS-to-web, and online panels so you reach voters where they are most likely to engage. By capturing low-engagement audiences and weighting for true likelihood to vote, our polling delivers faster, more accurate insights and ensures no critical segment slips through the cracks.
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Experimental Message Testing
We use gold standard randomized control trials (RCTs) and other experimental survey designs for message testing to quantify exactly which ads, messages, or talking points actually shift opinions and measure the intensity of those shifts.
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Predictive Modeling
We build data-driven voter scores to pinpoint persuadable audiences and tailor outreach. From turnout propensity to issue-specific leanings, our models help you spend resources more effectively and highlight exactly who to target and how to move them.
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Qualitative Research & Focus Groups
For deeper insights beyond the numbers, our team conducts in-depth interviews and focus groups. We reveal the emotional triggers, hidden objections, and motivations that polling alone might miss.
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Data Science Applications
From data acquisition to dashboarding and data visualization- we offer services to equip you with high quality, reliable data, and applications to ensure you have the insights you need—when and where you need them.
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Political Consulting
We provide data-driven political consulting tailored to the needs of your campaign. Whether it’s optimizing voter outreach, refining messaging, or structuring a data-first strategy, our team ensures every decision is backed by actionable intelligence.
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