What We Do
GrayHouse helps campaigns make smarter strategic decisions by turning data into actionable insights.
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Precision Polling: We meet voters where they are to capture voices others miss. Our multi-mode approach reaches low-engagement and hard-to-survey populations to deliver the complete electoral picture.
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Message Testing: Our experimental design is robust and quantifies exactly what messages persuade and by how much. We use rigorous testing methods to measure message effectiveness with precision, not guesswork.
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Analytics: Comprehensive data science solutions that turn numbers into strategy. From predictive modeling to advanced analytics, we help you make smarter decisions about targeting, resource allocation, and tactical execution.
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Strategic Consulting: Deep expertise that goes beyond the data. We leverage our full experience in politics and public affairs to help you navigate complex challenges and turn insights into winning strategy.
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Multi-Mode Polling
We blend live calls, SMS-to-web, and online panels so you reach voters where they are most likely to engage. By capturing low-engagement audiences and weighting for true likelihood to vote, our polling delivers faster, more accurate insights—ensuring no critical segment slips through the cracks.
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Rapid Message Testing
We use randomized control trials (RCTs) for message testing to quantify exactly which ads, messages, or talking points actually shift opinions. Results arrive rapidly, helping you adapt quickly to the news cycle, maximize your budget, and focus on what truly resonates.
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Predictive Modeling
We build data-driven voter scores to pinpoint persuadable audiences and tailor outreach. From turnout propensity to issue-specific leanings, our models help you spend resources more effectively—highlighting exactly who to target and how to move them.
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Qualitative Research & Focus Groups
For deeper insights beyond the numbers, our team conducts in-depth interviews and focus groups. We reveal the emotional triggers, hidden objections, and motivations that polling alone might miss—adding a vital human element to your strategic decisions.
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Data Science Applications
From data acquisition to dashboarding and data visualization- we offer services to equip you with high quality, reliable data, and applications to ensure you have the insights you need—when and where you need them.
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Political Consulting
We provide data-driven political consulting tailored to the needs of your campaign. Whether it’s optimizing voter outreach, refining messaging, or structuring a data-first strategy, our team ensures every decision is backed by actionable intelligence.
Founder
Landon Wall
Landon Wall is the founder of GrayHouse and a leading political strategist who POLITICO describes as having "become the go-to pollster for the Senate Republican Conference." He has built data and analytics operations for dozens of campaigns nationwide, from competitive local races to high-profile national contests, establishing himself as a trusted advisor to Republican leadership and major organizations.
Wall developed one of the most accurate polling methodologies of the 2024 cycle, leveraging a multi-mode approach that blends live calls, SMS-to-web, online panels, and advanced weighting techniques to capture hard-to-reach and low-engagement voters. His methodology proved to be among the few that accurately projected key election outcomes, earning widespread media recognition and new investment.
Beyond polling, Landon specializes in experimental message testing, predictive modeling, and voter targeting, ensuring campaigns maximize their resources with data-driven, evidence-based strategies. His work goes beyond just data—he provides political campaigns, organizations, and public affairs teams with strategic consulting to navigate complex political landscapes and turn insights into winning strategy.
© 2025 GrayHouse
